Radio 1′s average listener is now 32 years old
|July 21, 2012||Posted by Indra Adhikari under ETC|
It is supposed to be the radio station for the nation’s youth.
But the age of the average Radio 1 listener is actually 32, according to research, up from 29 three years ago.
And the audience for the breakfast show presented by 37-year-old Chris Moyles is even older, at an average age of 33.
The BBC station infamously lost long-running presenters including Simon Bates and Dave Lee Travis in the 1990s to try to become ‘trendy’ again. Its target audience now is 15- to 29-year-olds.
Yet the station has almost 2.5million listeners aged 45 and over, according to the analysis from commercial rival GMG Radio, owner of Smooth Radio.
Moyles has seen his 15- to 24-year-old audience fall by 7 per cent in three years while his 45- to 54-year-old listenership has increased 23 per cent to 854,000, according to GMG Radio.
Radio 1 had an average weekly reach of 11.85million listeners in the three months to September 18, according to official Rajar figures.