Radio 1′s average listener is now 32 years old

July 21, 2012
Ganga Adhikari liked this post

It is supposed to be the radio station for the nation’s youth.

But the age of the average Radio 1 listener is actually 32, according to research, up from 29 three years ago.

And the audience for the breakfast show presented by 37-year-old Chris Moyles is even older, at an average age of 33.

The BBC station infamously lost long-running presenters including Simon Bates and Dave Lee Travis in the 1990s to try to become ‘trendy’ again. Its target audience now is 15- to 29-year-olds.

Yet the station has almost 2.5million listeners aged 45 and over, according to the analysis from commercial rival GMG Radio, owner of Smooth Radio.

Moyles has seen his 15- to 24-year-old audience fall by 7 per cent in three years while his 45- to 54-year-old listenership has increased 23 per cent to 854,000, according to GMG Radio.

Radio 1 had an average weekly reach of 11.85million listeners in the three months to September 18, according to official Rajar figures.

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